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Saturday, December 29, 2012
Bischoff Hervey invests in MX Gaming - 28th December 2012
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American television production firm Bischoff Hervey Entertainment Television has acquired a 50 percent stake in independent online games developer MX Gaming.
Established in 2008, Los Angeles-based MX Digital develops interactive casino and betting games distributed to partners in over 20 nations. Its management team includes interactive industry veterans Ike McFadden and Matias Montero in addition to Ted Lanes, who has 25 years of experience in the technology and consumer products sector.
“We’re incredibly excited about our partnership with MX Gaming,” said Eric Bischoff from Bischoff Hervey Entertainment Television.
“We’re expanding into an entirely new sector of entertainment and content. Combining the skill sets of Bischoff Hervey Entertainment Television with those at MX Gaming puts us at a unique advantage in this explosive business sector.”
Bischoff established Bischoff Hervey Entertainment Television in 2003 with Jason Hervey and the enterprise has since become a leading producer of reality programming for Discovery Channel, CMT, NBC, VH-1, TruTV, Spike TV and The CW Television Network. The company recently broke new ground by moving into the scripted comedy genre with the first season of See Dad Run, which airs on Nick At Nite starring Scott Baio. “With MX Gaming we’re excited to find ourselves at the forefront of an entirely new entertainment sector,” said Hervey.
“Combine the enormous growth in online gaming globally and the explosion in popularity of mobile and social games and you’ve got an emerging sector that’s already massive. Getting in on the ground floor of an entirely new medium is a once-in-a-lifetime opportunity.”
Bischoff Hervey Entertainment Television cited a recent Morgan-Stanley report that found social network casino-style games may be worth as much as $7 billion by 2015 and stated that the interactive market is ‘an increasingly important revenue channel for networks and studios’.
“The partnership is the perfect strategic fit for us,” said McFadden.
“The relationships and experience Bischoff Hervey Entertainment Television has built in the entertainment and licensing world allows us to significantly broaden our content and access top entertainment brands quickly.”
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Thursday, December 27, 2012
Media Man Gaming: Table Games...
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In the United States, 'table game' is the term used for games of chance such as blackjack, craps, roulette and baccarat that are played against the casino and operated by one or more live croupiers, as opposed to those played on a mechanical device like a slot machine or against other players instead of the casino, such as standard poker.
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Monday, December 24, 2012
Blog: Pop Culture
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Niche media, marketing and media campaigns the way to go, says Media Man agency
Advertising and media rights, plus ticket sales, make the world go round for WWE, UFC, Bellator, Boxing, Australian cricket under pressure for men and women competitors
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"Chinese middle class is going to change the world"
James Packer says man-made attractions important
Mr Packer owns casinos in Melbourne, Perth and Macau
Sydney's The Star already attracting high roller VIP's
Non Packer casino and resorts also want in on the action
Australia's flagging tourism industry can be saved by attracting the Chinese middle class to large casinos, Crown Limited chairman James Packer told the Nine network.
Mr Packer said recognising the Chinese middle class was as important as recognising the internet.
"It's like saying how big a deal is the internet," Mr Packer told his former business co-hearts Channel Nine.
"The Chinese middle class is going to change the world."
He advised Australia cannot rely on its natural beauty alone, because people are more drawn to man-made attractions.
"A lot of the Chinese tourists like man-made attractions as well as natural attractions," he said.
"We need to have better hotels, better restaurants, better shopping."
Mr Packer gave the United States as an example of how man-made attractions win over natural ones.
"Las Vegas gets 40 million people a year," he said.
"I think maybe the greatest natural attraction is the Grand Canyon. It's a half-hour drive from Las Vegas but gets about three million (visitors) a year."
Mr Packer owns casinos in Melbourne, Perth and Macau.
He also pointed out that casinos in The Philippines were doing well and contributed greatly to that country, and that he didn't currently have any casino interests there.
He said he was keen to secure a tables-only Sydney casino complex at Barangaroo to bring in more Chinese tourists.
Responsible Gambling Awareness Week started yesterday and the NSW Government is encouraging problem gamblers to seek help.
Casino King James Packer really aiming for Echo Entertainment...
Gaming analysts believe billionaire James Packer would consider offloading some of Queensland's casinos if he is successful in acquiring the Echo Entertainment Group.
Greg Fraser, a senior analyst at Fat Prophets, said that Mr Packer's real goal in his expected takeover tilt for Echo was to snatch the scandal-plagued Star Casino in Sydney and merge it into his Crown group.
Cairns casino targeting Chinese tourists: Packer's Crown not the only option for Chinese punters...
The famous Pullman Reef Hotel Casino in Cairns is not letting gaming tsar James Packer have all the action when it comes to attracting cashed-up Chinese gamblers to his legal gambling dens.
Mr Packer said the struggling tourism industry could be saved by attracting Chinese middle class visitors to large casinos.
As well, he said many Chinese tourists liked man-made activities as well as natural attractions.
But Cairns casino chief exec Alan Tan said his venue established a China strategy some six years ago.
"I think, while the casino is important, we offer more than just that. The Great Barrier Reef is very important, especially when I talk to the Chinese who say they like to see the Reef and in the evening they like to enjoy time in the casino as well," Mr Tan said.
Tourism Tropical North Queensland chief executive officer Rob Giason said the casino was part of the overall experience for Chinese holidaymakers.
Cairns Airport chief executive officer Kevin Brown said the casino complemented other activities the Chinese tourists wanted to experience, including dining, shopping and cultural activities.
Casino marketing executive manager Richard Porter said its China strategy included the relocation of Cafe China restaurant to the casino, Chinese language signage and information.
He said casino reps frequented China at least six times a year, worked closely with inbound operators and leading Chinese businessman Harry Sou.
Mr Porter said when China Southern Airlines started flying to Brisbane the casino experienced a "giant leap forward" in Chinese visitors.
So there you go... Packer is far from the only switched on casino and gambling baron. It's going to be mighty interesting to see how Pullman's Alan Tan continues to fair in the Australian "casino wars", as Packer continues on his quest to also takeover Echo Entertainment operations, as well as push forward for his greater "Sin City" Sydney ambitions.
It's said "The house always wins" in casino talk, but can the trio of Crown, Pullman and Echo Entertainment all continue to win big time, or is something going to give (like a merger or acquisition)? Stay tuned as we continue to probe for developments.
Sunday, December 23, 2012
Australian market to rise - 24th December 2012
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The Australian share market looks set for a positive start today despite falls on Wall Street on Friday as the US economy edges toward the so-called fiscal cliff.
The ASX looks set for a positive start today despite falls on Wall Street on Friday as the the so-called fiscal cliff approaches.
At 7am this morning (AEDT) the March share price index futures contract was up 25 points at 4,617.
Trading volumes are set to be light on Christmas Eve, and the market will close early at 2.30pm this afternoon (AEDT).
Shares closed lower on Friday, with the benchmark SP/ASX200 index dropping 10.5 points, or 0.23 per cent, to 4,623.6, and the broader All Ordinaries index dropped 11.4 points, or 0.25 per cent, to 4,635.2.
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Bwin.party digital entertainment deal with casino in Belgium...
Bwin.party put a plug on any possible criminal charges in Belgium against its chief executive by doing a deal with a licensed land-based casino operator that permits it to continue taking bets from Belgian citizens.
Norbert Teufelberger was last month quizzed by Belgian police in Brussels after attending an online gambling conference. He had until Monday to answer further questions about the company’s operations in Belgium.
Bwin.party has been on a blacklist of gambling operators taking bets in Belgium without a licence. Online gambling licences are only available to operators holding an offline gambling licence.
The company has now in effect achieved this by doing a deal with Belcasinos, a subsidiary of the land-based casino operator Groupe Partouche.
In a statement, Bwin.party advised Belcasinos was one of only four land-based casino operators eligible for an online gambling licence. Commercial terms of business were not disclosed.
Bwin.party advised that it had received approval for its alliance from the Belgian Gambling Commission and that the commission would be removing the group from its blacklist.
“The group and the commission have also agreed to drop all pending legal disputes and the group has begun to adapt its systems in order to comply fully with the prevailing licensing regime,” Bwin.party said.
The detention of Mr Teufelberger prompted Bwin.party and other online gambling companies to accuse the Belgian authorities of intimidation, and to appeal to the European Commission to insist that Belgium comply with EU laws on market competition.
Mr Teufelberger and co-chief executive Jim Ryan said: “Following recent developments in Belgium and after further dialogue with the local regulator, we have put our differences of opinion behind us and are now focused on the immediate commercial opportunity.
“Together with our new partner we are now in the process of securing the necessary approvals to meet the requirements set by the BGC and do not expect any interruption to our service for customers in Belgium.”
Gambling operators are under massive pressure in the European region – faced with regulators determined either to impose stiff tax burdens on online gambling, or restrictions on the companies that can apply for licences.
New stringent gambling regimes in Germany and Greece have prompted Betfair to pull out of those markets. Betfair this week said the “challenging” climate in Europe meant it would focus solely on regulated markets.
William Hill has also pulled out of Greece, where regulators have threatened penalties or criminal sanction on operators without licences.
In the meantime, bwin.party Digital Entertainment and a swag of other gambling companies continue to look for new opportunities and markets, with countries such as Canada, Australia and New Zealand all understood to be regions of great interest.
Bwin.Party operate popular gambling websites such as PartyCasino.com and PartyPoker.com
Stay turned to Media Man, Casino News Media and Global Gaming Directory for developments.
Media Man 'Online Casino Of The Month'...
Media Man's top online casino choice: PartyCasino.com PartyCasino is a multi-time Media Man 'Online Casino Of The Month' winner and have also won awards from EGR. Earlier this year PartyGaming merged with Bwin to create the worlds leading igaming company, Bwin.Party Digital Entertainment.
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Monday, December 10, 2012
Thursday, November 22, 2012
Australian and international gaming, business and interactive entertainment news
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Contender in Echo Entertainment CEO race drops out: report...
An undisclosed senior United States casino executive has emerged as the frontrunner to replace departing Echo Entertainment Group Ltd chief executive Larry Mullin after frontrunner Grant Bowie reportedly pulled out of the selection process, according to News Limited owned newspaper The Australian.
The New Zealand-raised Mr Bowie is president of US giant MGM Grand's Macau operations, and was seen as an ideal candidate given his record in Australia while working with Park Place Entertainment and Asian experience.
With Mr Mullin set to depart the company January 31, Echo is expected to name his replacement by the end of the year.
Marina Bay Sands casino head Andrew MacDonald and Skycity Entertainment's Nigel Morrison had been named as candidates, and the leading internal candidate is Echo chief financial officer Matt Bekler, according to The Australian newspaper.
IGT debuts trio of mobile slots...
American computerised gaming equipment and systems designer and manufacturer International Game Technology (IGT) has released mobile versions for three of its most popular slots.
Las Vegas-based IGT stated that Elvis: A Little More Action, Wolf Run and Kitty Glitter have been ‘optimised for the industry’s fastest growing sector’ and are now ready for users of iOS and Android-enabled smartphones and tablet devices to enjoy via its remote game server Casino series.
“The size of the mobile market is expanding by the day and a selection of superior branded content and consistently high performing games helps make IGT a driving force behind this growth,” said Leigh Nissim, Interactive Commercial Director for IGT. “Choosing the right casino game supplier in the world of mobile gaming is crucial [and] our experience, expertise and compliance record at IGT is second to none.”
Elvis: A Little More Action is a 50-payline slot with stacked wilds that features audio from one of Elvis Presley’s most recognisable tunes, A Little Less Conversation. It also offers players up to 255 free spins via its Free Spins Bonus. IGT described the 40-payline Wolf Run and the 30-payline Kitty Glitter slots as two of its ‘all-time best performers’ and revealed that the mobile new versions come complete with the titles’ expected free spins bonuses.
Three New Games Launch on Virgin Mobile Casino...
Virgin Games, the leading online gaming company, has today announced the release of three new mobile games - Elvis, Kitty Glitter and Wolf Run. All are by leading game developer, IGT, and will be available exclusively at Virgin Mobile Casino.
Virgin Mobile Casino, which now accounts for more than 10 per cent of Virgin Games' gross revenue, was launched in December of 2011 to offer a range of slots, table and instant win games. It currently has content partnerships with both IGT and Microgaming, with the intention of introducing additional partners later down the line in order to offer the same variety and choice through the Mobile app as customers experience at the web based Casino.
Joshua Morris, Commercial Director at Virgin Games, commented: "The three latest mobile games to be added to Virgin Mobile Casino continue the trend of bringing our best games from the web onto mobile. We are already seeing 10% of our gross revenues come from Mobile in less than a year since launch and with the addition of top titles such as those launched today we are strengthening our position as a multi-game aggregator."
Virgin Games has attached its single wallet system to the new mobile product, meaning its players use the same account to play at Virgin Casino, Virgin Bingo, Virgin Poker and now mobile casino. Customers can register, manage their account, play for bonuses, deposit and withdraw seamlessly, whether they are on the web or on the move. Launched in 2004, Virgin Games is one of the UK's leading online gaming sites.
Aussie Millions Poker Tournament coming up...
The Aussie Millions (Jan 17th – 3rd Feb): Held at the awesome Crown Casino, the average temperature in Melbourne in January is about 26 degrees. Not only that the tournament runs at the same time as the Australian Open Tennis. Sweet!
PKR Gains Five Millionth User; 3-D Online Poker Room Hits Milestone After Seven Years...
PKR, the 3-D online poker room, has registered its five millionth user. The website was launched in 2006.
Simon Prodger, marketing director for the company, said, “We’re delighted to hit this major milestone, and we look forward to continuing to welcome more and more poker players from around the world to PKR.
“We have a range of marketing initiatives and product developments scheduled for launch in 2013 that we’re sure will continue to grow the PKR brand, including new TV advertising campaigns and the eagerly-awaited launch of our first mobile poker product.”
The company, which is hosting the upcoming World Poker Tour Dublin event, recently told the E-Gaming Review newsroom that it had launched a seven figure investment prospectus.
PKR told the industry magazine it had been unofficially searching for an investor for two years and it was not ruling out a sale.
Crown Limited sweet tax deal?
In Australia, Crown Ltd.’s controversial ‘unsolicited proposal’ to build a second casino in Sydney won’t be of much benefit to the taxpayer, according to ex Citigroup analyst and current independent research consultant Jenny Owen. Crown’s plan is for an international VIP-focused casino, meaning the applicable tax rate would be 10%, about one-third the rate applied to other gambling revenue, like most of the action going on down the street at Sydney’s existing casino, The Star. Ms. Owen told the Sydney Morning Herald this made for "a very attractive business model, certainly one that I would have thought would go to public tender and should attract a reasonably significant license premium. Clearly that doesn’t appear to be the case.". Time will tell as "It sure looks like the casino - hotel will be going ahead" according to a Media Man gaming spokesperson.
Online Gaming Execs Respond to Detention of bwin.party CEO...
Leaders of the world’s top online gaming firms are mad as hell and they’re not going to take it anymore. In response to last Tuesday’s detainment of bwin.party co-CEO Norbert Teufelberger in Brussels, Belgium, 14 executives from 12 internet gambling companies penned a public letter to the Financial Times saying that enough is enough when it comes to European Union (EU) countries ignoring EU law.
To recap, Teufelberger was set to make the closing remarks at Responsible Gaming Day, put on by the European and Betting and Gaming Association (EGBA), of which he is Chairman, when he was detained by Belgian police. The authorities reportedly kept him for two hours (he was allowed to make his speech first), questioning him about bwin.party’s activities in Belgium.
bwin.party has found itself on the short end of extremely strict Belgian gaming regulations, which, among other things, require online poker operators to have a brick-and-mortar presence in the country in order to be granted an online gaming license. Only six operators – PokerStars.be, Poker770.be, Partouche.be, Win2day, GoldenPalace.be, and Unibet – have received licensed. To make matters worse, some of bwin.party’s websites have been put on the Belgian Gaming Commission’s (BGC) blacklist. Despite the blacklist status, bwin.party has continued to operate in Belgium.
While Belgium’s regulations may be cut and dry, they are not without controversy. bwin.party, as well as other gaming companies and organizations, feel they run contrary to EU law and have been fighting them for several years.
Norbert Teufelberger himself was one of the 14 executives to sign the letter to the Financial Times, along with co-CEO Jim Ryan. The others were:
Michael Carlton – CEO, Victor Chandler International Denise Coates and John Coates – Joint CEOs, bet365 Stéphane Courbit – President, Betclic Everest Group Canel Frichet – CEO, Winamax Noel Hayden – Managing Director, Gamesys Denis Kelly – CEO, Stan James Brian Mattingly – CEO, 888 Holdings Andrew McIver – CEO, Sportingbet Magnus Silfverberg – CEO, Betsson Ralph Topping – CEO, William Hill Ed Ware – CEO, 32Red
In the letter, which was posted at FT.com, the executives expressed their resentment towards both the EU Belgian law enforcement, saying, “While the Belgian authorities are free to intimidate Europe’s leading online gaming groups with threats about the consequences of challenging their domestic gambling laws, the European Commission has yet to receive an answer to its own concerns regarding the regulatory regime in Belgium that have remained unresolved since issuing its detailed opinion back in 2009.”
The letter reminded the Financial Times’ readers of the complaints against Belgium two years ago, quoting the head of the European Commission, Michel Barnier, from 2010 , “’…ensuring compliance of national law with the Treaty on the Functioning of the EU (TFEU) is a prerequisite of a successful EU policy on online gambling…if blatant infringements persist, I will not hesitate to propose to my colleagues that the appropriate proceedings be taken or relaunched.’”
The letter concluded, “We hope that the commission will now enforce compliance with the European treaty and do so swiftly. Countries such as Belgium and Greece that are in clear breach of EU law and that are seeking to enforce those laws domestically are likely to be at the top of the list. The time for polite rhetoric is now over. It is time for deeds not words.” (Poker News Daily)
THQ being sued by tattoo artist...
Chris Escobedo, creator and owner of Elite Tattoo, has sued THQ because one of his tattoos has been used by the developer in their game, UFC Undisputed 3 without his consent.
His tattoo, a lion, has been used on the arms of current welterweight champion of UFC Carlos Condit in the game. Escobedo claims that THQ never came to him to seek permission to use the tattoo in the game.
People often believe that they own the images that are tattooed on them by tattoo artists,” said Escobedo’s lawyer Maria Crimi. “In reality, the owner of the tattoo artwork is the creator of the work, unless there is a written assignment of the copyright in the tattoo art.”
Escobedo said: “I would not have agreed to the recreation of the tattoo by an animator.”
Well, it certainly is a violation of the copyrights, as silly as it may seem.
"WWE ’13" receives rave reviews from video game gurus..
“WWE ’13,” available in stores now, gives WWE fans the most seamless, realistic and exciting WWE video game experience to date. With the new addition of WWE Live, enhanced Predator Technology and an enormous Creation Suite and talent roster based on the Attitude Era, it’s no surprise that “WWE ’13” is a hit with reviewers. Look at what some of the leading reviewers have to say about “WWE ’13” and pick up your copy today!
IGN Review score: 8.4 out of 10 “At its core, ‘WWE ’13’ continues last year’s legacy with already solid gameplay refined via a few new moves. Aptly named OMG Moments let you tackle opponents through barricades and break the ring with top-rope suplexes, while the creation suite has been slightly upgraded with improved arena types that should facilitate better community creations.” (MORE)
Game Informer Review score: 9 out of 10 “I’ve always pointed to 2000’s WWE No Mercy as the best wrestling game I’ve ever played, but nostalgia is certainly a factor in that. After playing ‘WWE ’13,’ I’m hard pressed to think of a more enjoyable and complete wrestling game in history.”
Official XBOX Magazine Review score: 8 out of 10 “Of particular note is the game’s superb single-player experience, which should serve as the foundation for all future endeavors. If anything, the smart objective design and use of archival WWE footage makes us want more.”
AtomicGamer Review score: 8 out of 10
Bleacher Report Review score: 8 out of 10
Canadian Online Gamers Review score: 85/100
Click Online Review score: 4.5 out of 5
GamesBeat Review score: 86/100
GamesRadar Review score: 4 out of 5
IRB Gamer Review score: 4.5 out of 5
PlayStation Official Magazine – UK Review score: 80/100
RTV Review Score: 4 out of 5
TotallyGN Review score: 8 out of 10
Disney honors Black Friday in Avengers Alliance, Gardens of Time et al...
When it comes to the biggest shopping day of the year, Disney ain't playin' no games ... or something like that. The company's social gaming arm has lots planned for Black Friday in its most popular Facebook games, namely a number of enticing deals for in-game boosts and items for Marvel: Avengers Alliance, Gardens of Time, Ghosts of Mistwood and Blackwood & Bell Mysteries.
Each game will offer reduced prices on in-game currency in addition to specific offers for in-game goodies. Here's the list of the delectable deals straight from Disney and Playdom:
Marvel: Avengers Alliance: Starting Nov. 23, Mockingbird will be on sale for all players until Nov. 26. Mockingbird was originally only available as the ultimate reward for achieving 15 mastery stars in the first Special Operation, but starting on Black Friday, players will have four days to recruit this secretive S.H.I.E.L.D. Agent from the Heroes section and get her before she is gone.
Ghosts of Mistwood: From Black Friday through Cyber Monday on Nov. 26, the hit Facebook game, Ghosts of Mistwood, will be having a special Black Friday bundle sale to help players solve the mysteries of Mistwood Estate. Players can gobble up lantern oil, coins, special ingredients and a Limited Special Stardust Relic for a limited time in the Market and at a festive price.
Gardens of Time: For Disney Social Games' super sales weekend, Gardens of Time players will be able to purchase any of the in-game gold decoration items at a discount when sending them to their friends. That's over 100 items discounted for this offer.
Blackwood and Bell & Threads of Mystery: Two more amazing hidden object games from Disney Social Games, Blackwood and Bell & Threads of Mystery, will be having sales on in game gold. Players need to head on over to take advantage of these limited time Black Friday Sales.
Tolkien's estate sues over Hobbit gambling games...
JRR Tolkien's estate is suing the makers of The Lord of the Rings and Hobbit movies for allegedly overstepping their merchandising rights by making gambling games based on the books' characters.
Tolkien's family and publisher HarperCollins are suing Warner Brothers, its subsidiary New Line Cinema and Saul Zaentz for $80 million.
In papers filed in a Los Angeles court, they accuse the defendants of copyright infringement and breach of contract.
They say the companies are entitled to develop and sell only tangible merchandise such as clothes, figurines and stationery, not downloadable video and gambling games.
The Tolkien estate has asked for an injunction on such products, which it claims have caused irreparable damage to the author's legacy and reputation.
"Not only does the production of gambling games patently exceed the scope of defendants' rights, but this infringing conduct has outraged Tolkien's devoted fan base, causing irreparable harm to Tolkien's legacy and reputation and the valuable goodwill generated by his works," the lawsuit stated. The suit claimed Warner Brothers has earned millions of dollars from legal merchandise licensing revenue related to The Lord of the Rings trilogy of films, which have grossed nearly $3 billion at the global box office.
Representatives for Warner Brothers, Tolkien's estate and HarperCollins were not immediately available for comment.
The lawsuit comes a week ahead of the New Zealand premiere of The Hobbit: An Unexpected Journey, the first of a new trilogy of films returning to Tolkien's world of elves, goblins and wizards of Middle Earth, based on the Lord of the Rings prequel novel, The Hobbit.
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Sunday, November 18, 2012
Media Man Advertising and Publicity profiles
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Advertising
Advertising or advertizing is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP. (Wikipedia)
Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. Examples of promotional tactics include:
Art exhibitions
Event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be according to the fact. (Wikipedia)
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Friday, November 16, 2012
Skyfall James Bond Sydney, Australia red carpet movie premiere; Daniel Craig, Bond girls - 17th November 2012
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Australia paid tribute to Skyfall with rain coming down on the red carpet outside Sydney's State Theatre last night.
The parallel was picked up by new Bond girl Berenice Marlohe.
"It is Skyfall," she said on Friday night, gesturing at the rain.
"I remember on set it was raining before a scene I had to do. And it is like an homage to Skyfall."
The weather did not put off hundreds of the Bond franchise's fans.
They jammed in like cattle or sardines if you prefer, behind barriers on the sidewalk to get pictures and autographs from Craig, Marlohe and fellow Bond girl Naomie Harris, who's on her first trip to Australia and said, "The reception makes it sunny".
"It's been a two month whirlwind of going all around the world promoting the movie, but it ends in Australia, so I finally have some free time on my hands and I'm going to spend it in Byron Bay," Harris said.
Craig, who visited Australia for Casino Royale and Quantum of Solace, said he won't be doing any sightseeing this time around.
"This is the final leg," he said earlier.
"I spent like a week here the first time I came, so I've seen quite a lot.
"I always try and do something when I go to a new city."
Skyfall hasn't been released yet in Australia, but elsewhere in the world it's already grossed $446.5 million and is being pitched by critics as one of the very best Bond films.
Craig, who has admitted 2008's Quantum of Solace suffered from the writer's strike, was determined Skyfall, the 23rd film and released in Bond's 50th anniversary year, would be a step up.
"Just to be better," he said, about how he had wanted it to be different.
"So we kind of had a plan and Sam (Mendes, the director) and I had it from very early on that we wanted to make the best Bond movie we could, obviously, but to try and get some of ... the old style of it."
* Skyfall will be released in Australian cinemas on November 22.
News...
Skyfall is record breaking Bond movie...
The movie has broken records wherever it has been released.
It snatched the biggest US opening ever for a 007 movie at the weekend with a whopping $87.8 million in ticket sales.
Quantum of Solace debuted to a series-best $67.5 million in mid-November 2008, and Casino Royale - marking Craig's first turn as 007 - opened to $40.8 million in November 2006.
In the UK, the Sam Mendes-directed film has passed Titanic as the highest-grossing 2D film. The film opens Australia next Thursday.
The secret to Skyfall's success, according to exhibitors, is Craig's universal appeal.
"Women love him. Men love the action," said Samantha Philp, national film promotions and partnership manager at Event Cinemas.
Even seven-time Bond Roger Moore has given Craig the official stamp of approval, calling him the best Bond ever.
"To me, he looks like a killer. He looks as though he knows what he's doing. I look as though I might cheat at backgammon," he said.
Plot Outline: Daniel Craig is back as Ian Fleming's James Bond 007 in Skyfall, the 23rd adventure in the longest-running film franchise of all time. In Skyfall, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.
Promo...
Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.
Director: Sam Mendes Writers: Neal Purvis, Robert Wade and John Logan Stars: Daniel Craig, Daniel Craig, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw, Helen McCrory, Rory Kinear, with Albert Finney and Judi Dench as "M" Produced By: Michael G. Wilson and Barbara Broccoli
News...
Craig is the best Bond: Moore...
Bond legend Roger Moore, enthralled with ‘Skyfall,’ now thinks Daniel Craig is the best actor to play the legendary spy...
Moore, who began his stint as the action hound in the ’70s, once gave that honor to Sean Connery. ‘They’ve guaranteed Bond another 50 years of life,’ he said of the new film.
Bond alum Roger Moore used to think Sean Connery was the best James Bond, but now thinks that designation belongs to Daniel Craig.
"I went to a screening of ‘Skyfall,’ and I’ve changed my opinion. I think that he (Daniel Craig) is the Bond. He’s quite brilliant," Moore told TIME magazine.
Moore has been a fan of Craig’s ever since the opening scene of 2006’s “Casino Royale,” Craig’s first time in the role.
James Bond's world of movie intrigue explored in 'The Untold Story Of 007'...
“I thought ‘Casino Royale’ was tremendous,” Moore said. “I thought his action was quite extraordinary — he did more action in the first 30 seconds of the film than I did in 14 years of playing Bond. To me, he looks like a killer. He looks as though he knows what he’s doing. I look as though I might cheat at backgammon.”
Craig put his own spin on the iconic spy, just as Moore did when he first took over the role of 007 with 1973’s “Live and Let Die.”
On playing a role already associated with Connery, he said, “You don’t really think about that. How many millions of actors during the last 400 years have played Hamlet? They don’t worry about how the other fella did it — they just get on with doing it their way.”
Moore’s own way endeared his Bond to the public for seven consecutive films by Eon Productions. His third Bond film, “The Spy Who Loved Me,” is often considered his best, just as Connery’s third, “Goldfinger,” is often considered his.
Now Moore thinks Craig’s third performance is the best of the franchise.
"I wrote to Barbara (Broccoli) and Michael (Wilson) and said…they’ve guaranteed Bond another 50 years of life," he said.
Websites
Skyfall official website
James Bond 007 official website
Ian Fleming official website
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Eva Rinaldi Photography
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