Media Man Gaming Blog: Las Vegas' Circa Sports Expands to Northern Nevada with Launch of New Sportsbook at Legends Bay Casino

Las Vegas' Circa Sports Expands to Northern Nevada with Launch of New Sportsbook at Legends Bay Casino

SPARKS, NEV. – Las Vegas-based sports betting brand Circa Sports has continued its rapid expansion with the launch of a new Circa Sports sportsbook at Olympia Gaming’s Legends Bay Casino in Sparks, Nev. The new book officially opened its doors Tuesday, Aug. 30, marking the sports betting brand’s first northern Nevada venture. Circa Sports at Legends Bay delivers an ultramodern and technology-forward sportsbook to the region and now offers northern Nevada residents the opportunity to participate in its record-breaking pro-football contests Circa Million IV and Circa Survivor, promising its largest guaranteed payout ever of $12 million, no rake.

“We are thrilled to welcome guests to our Circa Sports sportsbook at Legends Bay and expand our offerings to northern Nevada,” said Derek Stevens, CEO of Circa Sports. “Our team has brought some of the industry’s top oddsmakers and a menu featuring some of the best odds in the country. We are excited to kick off the new book with the Circa Sports contests and for northern Nevada residents to be able to join the fun.”

Circa Sports CEO Derek Stevens and Olympia Gaming’s Chairman and CEO Garry Goett welcomed the new sportsbook to the property with a ceremonial ribbon-cutting followed by remarks from executives.

Garry Goett, Chairman and CEO of Olympia Companies, said, “This is a momentous occasion for northern Nevada. Derek Stevens and his team at Circa Sports have been an excellent partner in helping us deliver a sports betting offering worthy of this property. We look forward to ushering in a new era for Sparks together.” 

 

Circa Sports at Legends Bay

Circa Sports at Legends Bay is open daily from 8 a.m. to 10 p.m. and boasts a 10-by-15-foot Daktronics video board displaying live odds and six of the day’s hottest games. The biggest events in sports are always be broadcast, including the full Sunday football lineup.

With a capacity of nearly 140, the venue features multiple 60-inch TVs and a variety of seating options. Each seat includes USB and power outlets for guests’ convenience. During their visit, guests can order a variety of gameday bites or libations. Three ticket counters and an ADA window are open for bettors to place bets, register for the sports betting app, make deposits/withdrawals and more.

Circa Million IV & Circa Survivor

Circa Million IV and Circa Survivor are taking entries through September 10 at Legends Bay, either in person or via proxy beginning the opening day of the book. Details are as follows:

Circa Million IV will deliver $6 million in guaranteed total prizes, with a $1 million first place prize that comes with a coveted, handmade Circa Sports blue jacket. The contest includes no rake, and any extra fees go into the quarter and full-season prize pools.

$3.65 million will be allocated amongst places two through 100 and $300,000 of prizes per quarter will be awarded every four to five weeks. The last place booby prize winner will receive $100,000 and second to last place booby prize winner will receive $50,000.

Each player will make five professional football picks against the spread each week. One point will be awarded for each correct selection and one-half point for each push. Each entry for Circa Million IV is $1,000, with a maximum of three entries per person.

Circa Survivor will offer a $6 million payout for the last entry standing. A $1 million undefeated bonus prize will be gifted for any entry that goes 20-0. To be eligible for this bonus prize, an entrant must not choose either of the teams that played in the 2022 Big Game.

Circa Survivor will consist of up to 20 legs throughout the year, one for every week of the football season plus two special weeks. Each week, participants will choose one different team to win straight up, but the player cannot pick the same team twice for the duration of the season. Thanksgiving and Christmas will each be considered their own contest weeks. Entries are $1,000 each, with a maximum of six entries per participant. An entrant can purchase up to six additional entries if they lose their original entries on the opening Thursday Night Football game. An entrant cannot go into the Saturday deadline with more than six active entries.

Entries are eliminated from the contest by selecting a team that subsequently loses or ties its game that week. If more than one entry remains after 20 legs, the pool will be split equally amongst all the entries that successfully submitted a selection during the leg. If an entry wins before the 20th leg of the contest, the winner will have the opportunity to continue making selections each week to try and achieve the 20-0 record.  

Promising guests one of the most approachable betting scenes, Circa Sports is defined by incredible customer service, as well as an unrivaled team of experts leading the charge. This includes a diverse menu of wagering options and the option to take custom bets from the public. In addition to its new Legends Bay location, the betting brand is available to bettors in five properties across Southern Nevada – including the brand’s flagship location: the world’s largest sportsbook at Circa Resort & Casino in Las Vegas – via mobile betting offerings in Colorado and Iowa, and soon in a temporary book in Waukegan, Ill.

 # # #

About Circa Sports

Helmed by casino owner and downtown Las Vegas developer Derek Stevens, Circa Sports is blazing a new trail in the gaming industry by combining customer-first approach to business with a team of the country's top oddsmakers. Circa Sports boasts one of the most competitive wagering menus in Las Vegas and is a leader in the city for sports futures. The venture currently operates in the world’s largest sportsbook at Circa Resort & Casino, as well as sister properties Golden Gate Hotel & Casino and the D Las Vegas. Stevens launched his first Las Vegas books outside of his downtown properties at Tuscany Suites & Casino and The Pass Casino in Henderson. Additionally, Circa Sports’ mobile app is available in Colorado and Iowa. This summer, the brand launched a sportsbook at the new Legends Bay Casino in Sparks, Nev. 

 

About Olympia Gaming

Olympia Gaming is the gaming development division of Olympia Companies, whose subsidiaries and related entities include Casino Fandango in Carson City and Legends Bay Casino in Sparks, opening in summer 2022. In addition, through its affiliated companies, Olympia owns the Courtyard by Marriott hotel in Carson City and co-owns the Hampton Inn and Suites, and Residence Inn hotels in Sparks. For more information, visit Olympia Gaming.

 About Legends Bay Casino

Building upon Olympia’s success in Carson City, Legends Bay Casino will feature the latest slots and table games, northern Nevada’s only Circa Sports | Sportsbook, several original dining and bar concepts, as well as seamless access to the open-air shopping and dining at The Outlets at Legends and the adjacent Sparks Marina. For more information, visit Legends Bay Casino.

Media Man Gaming Blog: Casino News Media and Media Man Group: News from Las Vegas, Canada, Australia and across the globe

Media Man Gaming Blog

Casino News Media and Media Man Group: News from Las Vegas, Canada, Australia and across the globe

Nevada records fourth highest July gaming win in history and second highest on the Strip

Nevada gaming surpassed $1 billion in revenue for the 17th consecutive month in July, marking the fourth highest monthly total in history at $1.31 billion and the second highest ever on the Las Vegas Strip. It took a record July 2021 to keep last month from surpassing that total. July 2022’s revenue decreased $43 million, a drop of 3.2%, from the $1.35 billion in July 2021, according to the Nevada Gaming Control Board.

IGT to pay $270 million to settle social gaming lawsuit

Global gaming giant IGT says it will pay almost US$270 million to settle a class action lawsuit brought against it by customers of its former social gaming subsidiary DoubleDown Interactive Co Ltd (DDI). The company said this week that it has reached an agreement in principle in the case of Benson v DoubleDown Interactive LLC, which was first launched in 2017 just a few months after IGT disposed of DDI in a hefty US$825 million deal.

Ontarians wager $4 billion (CAD), market produces $162 million gaming revenue in first quarter

The public can finally see numbers indicating how Ontario‘s new regulated iGaming and online sports betting market is performing since its launch on April 4. Ontarians wagered more than $4 billion (CAD) and the market produced $162 million total gaming revenue — from iCasino, online sports betting, and online poker — for the period of April 4-June 30, according to the first revenue report released by iGaming Ontario. (As of Aug. 30, $1 CAD is equal to $0.76 USD.)

California: Top elected officials voice opposition to Proposition 27

Though California Gov. Gavin Newsom deems himself neutral on Proposition 27, the digital sports betting ballot initiative with funding earmarked for homelessness and mental health programs, several other key elected officials voiced strong opposition to the measure Monday in describing it as a sham. “Proposition 27 exploits California’s tribes and our resources while making no real investments in California,” Lt. Gov. Eleni Kounalakis said in a press release shared by the No on 27 campaign.

VSiN’s announces new fall lineup featuring Broadcast Hall of Famer Brent Musburger

VSiN’s new fall schedule that launches today will be headlined by a member of the Sports Broadcasting Hall of Fame. “Countdown to Kickoff with Brent Musburger,” is the centerpiece of NFL football coverage on Sundays by the Las Vegas-based sports betting network owned by DraftKings. “The addition of this new programming and its industry leading talent will position VSiN to provide the growing number of sports bettors in the U.S. with expert betting insights and premium content,” said VSiN General Manager Len Mead in a statement.

Las Vegas: Circa, Able Baker Brewing partner to create ‘Vegas Vickie Neon Blonde’ beer

Las Vegas’ famous neon kicking cowgirl now has her own beer. Able Baker Brewing Company and Circa Resort & Casino in downtown Las Vegas have teamed up to create a custom blonde lager beer – the Vegas Vickie Neon Blonde. The new brew pays homage to the iconic kicking neon cowgirl, Vegas Vickie. According to a news release, the the 4.5% ABV beverage, which is only available at Circa, will be served in a 16 oz. can. The drink is described as a crisp and clean lager with more character and depth of flavor than the standard light beer.

Ainsworth returns to profit in FY22 as American markets boost recovery

Australian slot machine supplier Ainsworth Game Technology Limited (AGT) returned to profit in the financial year ended 30 June 2022, aided by improved performance in Latin America and the global-wide recovery from the COVID-19 pandemic. Profit After Tax reached AU$11.8 million (US$8.2 million), reversing an AU$53.4 million (US$37.1 million) loss in FY21 on the back of a 38% year-on-year increase in revenue to AU$220.2 million (US$152.9 million). This included revenue of AU$100.7 million (US$69.9 million) in the first six months of the financial year and AU$119.5 million (US$83.0 million) in the second half.

Media Man Gaming Blog: Star posts FY loss after Sydney casino hit

Star posts FY loss after Sydney casino hit

Casino operator Star Entertainment Group has swung to an annual loss, weighed down by extended COVID-related closures and a hefty writedown at its flagship Sydney casino amid regulatory troubles.

Australia's second-biggest casino operator on Monday posted a full year loss of $198.6 million for the year to June 30, compared to a $57.9 million profit a year earlier.

The company said it took a financial hit after its three properties on the east coast were collectively closed for 125 days in the first half of the year due to pandemic restrictions.

It also slashed the value of goodwill for its main Star Sydney property by $162.5 million "due to regulatory and other uncertainties".

Star said normalised net loss, excluding the significant items, was $32 million. Revenue for the year to June 30 dipped 1.2 per cent to $1.53 billion.

"Clearly, in the regulatory environment we're working our way through it was appropriate to consider a higher level of risk and so we effected that through the weighted average cost of capital. The consequence of that was an impairment on the Sydney property," interim Chairman Ben Heap told AAP. 

By 1415 AEST, shares in the company were down 1.7 per cent to $2.86, adding to the nearly 20 per cent drop in value so far in 2022.

Star's fortunes have sagged in recent months amid regulatory scrutiny after hearings at an NSW inquiry unearthed allegations about money laundering, fraud and links to organised crime at its Sydney casino.

The company is now awaiting the outcome of that review into its suitability to hold a NSW casino licence by the end of this month. 

It faces a separate investigation from the financial crimes regulator, as well as an inquiry on its suitability to hold a casino licence in Queensland, which is set to hear from witnesses from Tuesday. 

Star is also facing competition from bigger rival Crown, which opened the doors of its Sydney casino earlier this month following the long-delayed green light from the NSW watchdog, after recently emerging from its own regulatory troubles. 

Star, currently the dominant casino operator in Sydney, says it's too early to form a view on the impact of Crown, but added that "it recognises that it will be operating in a competitive marketplace".

While domestic gaming demand has picked up, international business is still down significantly as Australian casinos steer clear of junket operators, which previously contributed significant numbers.

They have also been affected by the slow recovery of the international tourism market, which is likely to rebound to pre-COVID levels only over the next couple of years.

Still, the group says it's seeing the positive revenue trends from the fourth quarter of FY22 continuing into the current financial year.

Domestic revenue for the period from July 1 to August 18 rose 9 per cent on the comparative pre-COVID period of 2019, largely thanks to a 26 per cent recovery in the Gold Coast's domestic revenue.

Domestic revenue at the Star Sydney was in line with pre-COVID levels.

"That sort of run rate is very encouraging. It indicates our growth sits above pre-COVID numbers, and given all the factors that we're facing at the moment, the underlying performance of the business has been terrific," Mr Heap said. 

Star will not pay any final dividend, meaning it has not paid any dividend for the FY22 year.

Media Man Gaming Blog: Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties

Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties

HOLLYWOOD, Fla., Aug. 3, 2022 /PRNewswire/ -- Joe Lupo has been named President of the future Hard Rock Hotel & Casino Las Vegas, subject to regulatory approval of Hard Rock International's previously announced plans to purchase The Mirage Hotel & Casino from MGM Resorts International. Lupo will take over the role once the Nevada Gaming Commission licensing process has concluded. An Ohio native, Lupo has more than three decades of casino gaming experience. He was named President of Hard Rock Hotel & Casino Atlantic City in November 2018, after spending two successful years at Seminole Hard Rock Hotel & Casino Tampa.

Lupo's new position in Las Vegas was announced today by Hard Rock International Chairman Jim Allen, who is the driving force and vision behind Hard Rock International's purchase of The Mirage Hotel & Casino and the company's plan to construct an iconic Guitar Hotel on the Las Vegas strip.  Allen said Lupo is uniquely qualified to become the President of Hard Rock Hotel & Casino Las Vegas.

"As president of the Hard Rock Hotel & Casino Atlantic City for the past four years, Joe Lupo has achieved amazing results," said Allen. "Thanks to his dedication and expertise, financial results continue to outperform expectations, while our team members share an unmatched commitment to guest service and satisfaction. I am confident Joe Lupo will achieve even greater success at the Hard Rock Hotel & Casino Las Vegas."

Lupo is no stranger to Las Vegas, having worked at various Boyd Gaming properties in Las Vegas and in Laughlin, Nevada, including the former Stardust Hotel & Casino Las Vegas, where he was the Director of Race and Sportsbook.  He is a graduate of the University of Nevada, Las Vegas.

In Atlantic City, Anthony Faranca will be promoted to property President, subject to regulatory approval, effective September 1. A Philadelphia native, Faranca is a seasoned casino executive with extensive experience managing large gaming properties in several states including Maryland, Nevada, Pennsylvania, and New Jersey.

"Anthony's deep knowledge of the Atlantic City and Northeast region is an invaluable asset to the company," said Jim Allen. "We are confident that Anthony will continue Hard Rock Hotel & Casino Atlantic City's legacy of success and impactful leadership in the community."

Faranca began his casino career in Atlantic City as a Guest Services Manager and was promoted through the ranks to Regional Vice President of National Casino Marketing at the four Caesars Atlantic City properties. Faranca eventually relocated to Philadelphia and was appointed Vice President and General Manager of Parx Casino in 2009. Faranca then moved to Las Vegas to join Station Casinos and served as Vice President and General Manager for the Palms Casino Resort while also managing the company's enterprise-wide strategy for Table Game operations.

Faranca returned to the east coast in 2019 and joined the Cordish Companies as Vice President and General Manager of Live! Casino in Hanover, MD. In this role Faranca navigated the COVID-19 pandemic, launched a FanDuel Sportsbook, and opened a 5,000-seat event center.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power's North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes' Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com

SOURCE Hard Rock International

Media Man Gaming: NJ gambling revenue up 6.7% in July, but 5 casinos still lag

NJ gambling revenue up 6.7% in July, but 5 casinos still lag

ATLANTIC CITY, N.J. (AP) — New Jersey’s casinos, horse tracks that offer sports betting and the online partners of both types of gambling outlets won $480.7 million in July, an increase of 6.7% from a year ago.

But the resorts nine casinos continue to struggle to return to pre-pandemic levels in terms of the amount won from in-person gamblers, with five of them winning less in July 2022 than they did in July 2019, before the coronavirus pandemic began.

Figures released Tuesday by the New Jersey Division of Gaming Enforcement show that the casinos collectively won just under $299 million from in-person gamblers. That’s more than the $277 million they collectively won in July 2019.

But five casinos — Bally’s, Borgata, Golden Nugget, Harrah’s and the Tropicana — won less from in-person gamblers last month than they did in July 2019.

Nonetheless, Atlantic City’s performance in July “showed indications of a strong summer season fueled by a return to normal operations and consumer behavior,” said Jane Bokunewicz, director of the Lloyd Levenson Institute at Stockton University.

“Unlike last summer, Atlantic City casinos in 2022 are operating without official public health restrictions, which were still in place at the start of summer 2021,” she said. “There also isn’t the COVID-19 drag of persisting public health concerns that kept some visitors from returning to pre-pandemic behaviors even after an end to the COVID-19 public health emergency in New Jersey.”

James Plousis, chairman of the New Jersey Casino Control Commission, said the resort is off to a good start to the crucial summer season.

“Casino win reached its highest level for the month of July in a decade, reflecting the strength of Atlantic City as a gaming and leisure destination,” he said. “Year-to-date, every casino hotel has surpassed its casino win, internet gaming win, and total gaming revenue compared to the same period last year.”

While internet gambling and sports betting add to the revenue totals reported by the state for each casino, gambling executives say those figures are misleading because substantial portions of such revenue are kept by third-party providers such as tech platforms.

Because of that reason, they say in-person gambling revenue is a more accurate measure of how well the casinos are doing.

The Borgata won $124 million from in-person gamblers, sports bettors and internet gambling in July, up 16.4% from a year earlier. Hard Rock won $59.8 million, up nearly 8%; Golden Nugget won $49.1 million, virtually flat from a year earlier; and Ocean won $43.3 million, up 29.5% from a year ago.

Tropicana won $35.8 million, down 2.5% from a year ago; Harrah’s won $26.3%, down 10%; Caesars won $25.5 million, down 3.2%; Bally’s won $20.7 million, up 28.4%, and Resorts won $18.3 million down nearly 3%. (Resorts Digital, the company’s online arm, won nearly $39 million, an increase of nearly 15% from a year earlier.)

Among racetracks that offer sports betting, the Meadowlands in East Rutherford won $25.2 million in July, down from $31.7 million a year earlier. Monmouth Park in Oceanport won $1.6 million, down from $2.4 million a year earlier, and Freehold won $675,089, up from $165,792 last year.

All told, gamblers wagered $531.8 million on sports in July, down from $578.7 million a year ago.

New Jersey’s sports betting market is facing a new challenge from New York, which began offering mobile sports betting earlier this year and quickly seized the nationwide lead in terms of the amount of sports bets taken.

Media Man Gaming Blog: AEW: Fight Forever wrestling videogame

AEW: Fight Forever wrestling videogame

Developed by YUKE’s Co, Ltd., creators of numerous, multi-million unit selling wrestling games, AEW: Fight Forever combines that nostalgic arcade-wrestler feel with innovative All Elite Wrestling finishers and tandem offensive moves. All Elite Wrestling is currently taking TNT and TBS networks by storm every week with their Rampage and Dynamite shows, featuring some of the biggest legends to enter the ring plus a stable of brand new, high-flying, AEW talent. AEW: Fight Forever brings the best of the best from that talent roster together in one game! Online co-op wrestling is going completely next level in Fight Forever with Tag Team matches that feature sequences of team maneuvers performed with simple commands. A deep career mode, wrestler customization, signature AEW arenas, multiple match types and more match types than you can count, including some good ol’ fashioned, unsanctioned fun, all await!

AEW Fight Forever

Has WWE 2K met its match?

THQ Nordic

ALL ELITE WRESTLING is finally getting its long-awaited video game. Titled AEW Fight Forever, this is the wrestling promotion’s first fully-fledged console game, hopefully serving as a worthy competitor to the WWE 2K series.

It’s also developer Yuke’s first professional wrestling project since creating WWE 2K19 in 2018, after working on WWE games for over 18 years. With that in mind, there’s a lot of excitement for the upcoming game. Here’s everything we know about it so far.

MATCH TYPES

Single Matches

Tag-Team

3-Way

4-Way

Ladder Matches

Casino Battle Royale

Falls Count Anywhere

Unsanctioned Lights-Out (allows use of weapons)

Exploding Barbed Wire Déath Matches

WHO IS THE AEW FIGHT FOREVER DEVELOPER?

Yuke’s, the Japanese team that worked on WWE games since 2000 is in charge of developing AEW Fight Forever. The studio ended its partnership with 2K in 2019 and began working on the AEW game shortly thereafter.

Given the developer’s rich history in developing professional wrestling games, expectations for the upcoming AEW game are through the roof.

WHAT IS THE AEW FIGHT FOREVER ROSTER?

AEW Fight Forever

Thunder Rosa, Abandon, and Yuka Sakazaki perform in a triple-threat match.

The full roster for AEW Fight Forever has yet to be revealed, but there are several wrestlers confirmed to make an appearance:

Abandon

Adam Cole

Adam Page

Chris Jericho

CM Punk

Cody Rhodes

Darby Allin

Dr. Britt Baker D.M.D.

Hikaru Shida

Jade Cargill

Jon Moxley

Jungle Boy

Kenny Omega

Kris Statlander

Nyla Rose

Owen Hart

Pentagon

Thunder Rosa

Yuka Sakazaki

Websites

AEW: Fight Foverever

AEW Games Facebook

Media Man Gaming: High rollers still on the menu as Crown and Star lock horns

High rollers still on the menu as Crown and Star lock horns

After a decade of drama, Sydney finally has two casinos vying for its gambling dollar - separated by the barest sliver of a harbour.

Crown Resorts and Star Entertainment Group have been put through the regulatory ringer, many would say belatedly, for their shoddy approach to compliance. But suitably chastened, both are now ready to go toe-to-toe in their pursuit for punters.

However, as Crown Sydney’s marketing brochures highlight, the multibillion-dollar resort dreamed up by billionaire James Packer is staying true to its promise of focusing on high rollers. There is no enticement for the grind market, which is the staple of The Star and the poker machine dens across Sydney.

A $10,500 bar tab is the sort of spend needed to get a punter through Crown Sydney’s VIP gaming room doors at Barangaroo, which opened for the first time this week. This figure is based on Crown’s rewards program for Barangaroo which, ironically, does not specify how much gambling is needed to reach the Gold and Platinum status needed to gain entry to its gaming facilities.

One thing is clear, Crown clearly does not have to worry about the “RSL on steroids” tag, which dogged The Star for years.

Crown, under the new ownership of US private equity group Blackstone, has also remained faithful to Packer’s mantra that the gaming operation - which was originally due to open alongside the hotel in December 2020 - remains central to the economic feasibility of the entire resort.

“Crown Sydney is quite a unique facility and integrated resort. I think that integrated nature will also extend itself to the integrated nature of income,” Crown Sydney chief executive Simon McGrath said.

“It’s got a very good balance of gaming, hospitality, restaurants, bars and spas and other facilities. And I think that’s really important.”

Barangaroo needs to be firing on all cylinders. Blackstone paid $8.9 billion for the entire Crown operation in Australia, a price that took the casino operator back to a valuation that pre-dated the scandals and a regulatory nightmare that has seen it deemed unfit to hold a casino licence in all three states in which it operates.

The inquiries were triggered by a series of reports by The Sydney Morning Herald, The Age and 60 Minutes in 2019 that examined Crown’s irresponsible treatment of problem gamblers and its relationship with high-roller “junket” operators linked to powerful Asian criminal gangs.

The regulatory upheaval, which is still impacting both Crown and Star, is another unwelcome juggle for the newly opened facility.

“First, and foremost, we’ve got to make sure that we deliver safe and responsible gaming, and then we deliver the curated experience of luxury service,” McGrath says. “I think the combination of both those will give us a strong and sustainable business going forward.”

Also making life tougher is the fact that the disgraced junket operators, which did the dirty work of attracting Chinese high rollers, and extracting the cash when they lost - for a significant fee - have been banned.

But Crown’s new operation offered a not-so-subtle hint that Chinese gamblers are still on the radar with its opening date 08.08.22: eight is the luckiest number in Chinese culture with its traditional association with wealth.

Whether it succeeds in wooing them will be clearer in October when its exclusive high-roller floor opens.

To enter the hallways of Barangaroo’s Mahogany room - which houses 30 private salons for the serious high-rollers that Crown once enticed with its own private jets - a minimum spend of $45,000 across its bars, restaurants and hotel is needed to attain the Platinum status necessary for entry. Once again, Crown’s brochures do not specify the level of gambling spend needed for Platinum status.

Of course, the serious high rollers will be offered the Black tier membership which is by invite only.

Market analysts no longer track Crown as it is a private company, but in December last year, Macquarie forecast that Barangaroo could end up with 35 per cent of Sydney’s tables-based gambling market by the 2025 financial year. This is expected to be worth $923 million. Macquarie forecast VIP turnover of $10 billion by 2025.

Meanwhile, analyst reports focused on the ASX-listed Star following a July market update highlighted that poker machine and non-gambling revenue, across its Sydney and Queensland casinos, have soared above pre-COVID levels. Table gaming revenue, which is all Crown is relying on in Sydney, remains subdued.

Crown will have 160 tables, plus 66 electronic tables operating across the Crystal Room and 30 private salons on the Mahogany floor. While Crown Sydney will ensure Star’s table gaming revenue does not recover in Sydney, Star does have a secret weapon that Crown cannot rely on: the grind market.

“In NSW, we note that Club electronic gaming machine (EGM) data to May-22 is consistent with Queensland, with profit per EGM running at 129 per cent of pre-COVIDlevels,” a report from Goldman Sachs said last month.

And as JP Morgan analyst Don Carducci pointed out in a recent research note, The Star has a lot at stake as it extracts roughly $115 million in EGM, or slot, revenue from its top-tier gamblers on top of what it gets from their table-based gaming.

“The slot support for Star cannot be overstated; approximately one-third of Sydney (VIP) revenues are linked to slot play,” he said.

A fund manager who watches the casino market closely, says Crown has had the edge with high rollers in Melbourne due to the assets it had at its disposal including golf, horse racing and the Grand Prix.

“They always attracted that tier one player and probably didn’t have to do as much as what Star needed to do to attract those players to this market,” the fund manager, who did not wish to be identified due to the sensitivities of the high roller business, said.

But high roller rooms are not where the big money is made.

“Crown had the advantage on that part of the business, but it’s worth remembering. It’s not the best part of the business,” he said.

“The grind, that’s where you make your margin. That’s 80 per cent of your profit.”