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In a Communications Comeback for the Sports Betting Provider bwin, Euro RSCG Munich Creates TV Spots with FC Bayern Munich's Top Management.
Euro RSCG Munich has developed a concept for the world's No. 1 online gaming company bwin.party, in which FC Bayern Munich's decision-makers welcome the TV viewer – in the largest sports betting arena worldwide.
To kick off the campaign in Germany, Austria and Switzerland, a 20-second spot shows President Uli Hoeness, CEO Karl-Heinz Rummenigge and CFO Karl Hopfner getting themselves ready for their game – soccer. As of February the spots will enjoy broad coverage, especially where UEFA Champions League games are aired.
"I am very happy that we have been able to give the global market leader bwin communicative backing in this important step with such high-profile support as FC Bayern," said Andreas Geyer, CEO of Euro RSCG Europe/Germany.
Helmut Huber (Creative Executive Director), Florian Scherzer (Creative Director) and Jurgen Geiger (copy) were assisted in the campaign realization by the 'Embassy of Dreams' film production company in Munich, under the direction of John Buche.
About Euro RSCG Munich
Euro RSCG Munich is part of Euro RSCG Worldwide, one of the world's leading agency networks with 250 offices in 75 countries and supported by some 12,000 employees. With strategic ingenuity, creative finesse and pioneering use of state-of-the-art technologies, Euro RSCG Munich has developed communication solutions for brands such as Hubert Burda Media, Escoffier, Giesecke & Devrient, J.J. Darboven, Kattus, Konig Pilsener, Novartis, Reckitt Benckiser, Sanyo, Sixt, Stihl and Toshiba.
bwin is a brand of bwin.party digital entertainment plc, the world's largest market-listed online-gaming enterprise. Founded on 31 March 2011 through the merger of bwin Interactive Entertainment AG with PartyGaming Plc, the company is registered and licensed in Gibraltar. bwin.party holds further licenses in Denmark, France, Italy and Alderney.
One of bwin's major objectives is to promote fair sporting competition, to supply safe choices of bets as well as an effective prevention of gambling addiction. Due to acquired expertise in safety matters, bwin has become an important partner for associations and politicians when discussing safety standards for sports betting.
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